Media relations

You can’t play with the media – but there are rules how to play. Anyone wanting to place their messages in public effectively needs to know those rules and communicate with a clear, seamless strategy. The only that is taken seriously in the long run is credibility – and that demands trust in the company and its representatives. Who offers valuable news, will have the attention of the audience. Although the media are independent, they are reliant on information.

Working together with our clients, we systematically develop topics that arouse interest in the media and the general public. We write texts that speak the language of the media and arrange interviews complete with preparation and briefing – always with strategy, efficiency and performance review in mind.

Our range of services

• Strategy development for the long-term maintenance of media relations
• Assistance in setting up long-term personal media contacts
• Systematic topic management, media cooperation, custom article writing
• Creation of press information and background texts, creation and dispatching of press folders
• Distribution list setup and maintenance
• Press conferences, interviews, briefings, product presentations, editorial visits
• Press trips, workshops, evening events
• Editorial services for text, radio and TV footage, online content, images
• Media training courses
• Preparation of special situations