Product communications comprise stringent, coordinated and ongoing communications regarding all of the company’s products. All communications measures must work together to a roadmap. Product communications must reinforce corporate communications and form an integral part of the communications strategy in order to give the company profile and weight in the broad public perception.
We offer to plan, concept and implement all elements of a product communications roadmap for our clients. We plan and play out the communications agenda, covering all topics being communicated. The goal is to permanently place product information using all communications channels.
Our range of services
- Advice, elaboration of the overall product communications strategy, development of an agenda and a roadmap, project management and implementation
- Ongoing product communications and product launches with special interest articles, specialist interviews, media cooperation, product presentations for the media, press releases, local events, roadshows, trade fair events, product press conferences, contributions to seminars, relationship management with specialist journalists
- Ongoing internal communications regarding all topics important for staff motivation and corporate culture, using all channels