Author: cetacea GmbH
Dialogue – a vital component for project success? A definition of success in major projects - Where communication is needed during project management, companies often merely provide information. By contrast, systematic communication as an integral element of a project means considering the need to relay information tailored to individual requirements, considering emotional aspects relating to acceptance and ensuring a carefully timed news agenda. Almost all successful project managers have a genuine flair for communication – but this talent can only reach its full potential through direct contact and personal dialogue. Once there is a need to communicate with large target groups – such as function clusters within the company, the entire workforce, the public, the media – successful communication calls for specific measures to be anchored in the process plan. They represent the necessary oil in the gears of the project without which the entire project process is jeopardised. Almost all projects involve some aspect of change and can thus also be considered change projects in the broadest sense of the word. Generally, major projects and programs focus on four points: Dialogue – a vital component for project success?