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Cultural change in the context of the business transformation of an automotive supplier

The business model of a Tier 1 supplier is no longer competitive. The company must transform into a tech company. Cultural transformation plays a central role in this.

Culture Change Automotive Reorganization Change Management Transformation
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Details about the company

International group of audio accessory manufacturers, hi-fi specialists, and electronic equipment suppliers

  • Three divisions, with a focus on the automotive division
  • approx. 30,000 employees
  • in around 20 countries
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Situation and challenge

The company is facing the challenge of transforming the largest of its three divisions

The automotive industry is going through a period of significant change. Yesterday still successful, today the business model of many Tier 1 suppliers is no longer competitive. The company must transform its automotive division without compromising on their ongoing operational business and product innovation. After one year of transformation, the situation is critical: overworked managers and staff, the need to develop many competences in the relevant positions, and a culture that does not align with the new business and operations model. A division-wide reorganisation is causing additional uncertainty.

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Project

cetacea provides support with the Interim Support Model over a period of 3 months

The task for cetacea: comprehensive implementation of the Cultural Transformation Program and success-critical measures within the scope of the business transformation.

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Result

The Cultural Transformation Program was set up and integrated into the business transformation.

  • A baseline measurement was carried out
  • Critical success measures were designed and implemented
  • The organisation was guided and enabled to manage the program effectively and independently
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Procedure

cetacea takes on the interim role, leading the global Cultural Transformation Program

The aim of this short-term project is to set up a comprehensive Cultural Transformation Program, to introduce a tool for regular progress measurement, and to consolidate previously disconnected measures and activities.

A tailor-made change architecture ensures that the program is set up comprehensively and optimally integrated into the business transformation. A cross-functional Cultural Transformation team is formed and empowered to implement the program. An associated governance model defines R&R. A global change community design ensures that all 20 or so countries and their sites were reached. An annual roadmap and associated editorial planning is developed on the basis of a baseline measurement in order to achieve the defined goals. Individual measures are consolidated and harmonized to maximize synergies and increase efficiency.

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Do you have a similar challenge? Learn more about how we can support you.

+49 89 599 4558-0

Dr. Katja Nagel, Founder, Managing Director, Partner

Other cases with a similar challenge

Communication and change management in the restructuring of an automotive supplier

Integrity management, culture change, and communication at a leading car manufacturer

Roll-out of a change program at a global automotive manufacturer

Our customers and peers testify to our expertise

We are award-winning!

We have been voted one of the best consulting firms for change management transformation in Germany in the renowned consulting ranking of the business magazine "brandeins" five times in a row.

In addition, we have been consistently named "Top Consultant" for Change Management by FOCUS BUSINESS since 2021.

In each case, both consultants (peer-to-peer) and customers were interviewed.

Both surveys were open and unguided.

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Cetacea GmbH München

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